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Pfizer & Co., Inc.

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New ‘discreet’ Viagra Launched ending Embarrassment Of Blue Pill

The makers of Viagra are set to launch a new ‘discrete’ form of the drug that will replace the renowned – and quickly recognisable – little blue pill.

The unique diamond-shaped tablets could quickly be changed by a pink, rectangular ‘wafer’ that liquifies on the tongue, implying it does not require to be taken with water.

About half of males over 40 suffer erectile dysfunction in the UK and in 2015 there was a record 4.57 million prescriptions for Viagra on the NHS.

The drug first concerned the market in the 1990s after being developed by the American pharmaceutical company Pfizer.

It was first developed in the 1980s as a heart illness medication, however trial individuals observed it had an uncommon side impact – regular erections.

Now, Pfizer spin-off Viatris, which owns the Viagra name and brand name, has actually looked for a trademark in the UK for the new type of the drug, Viagra ODF.

Viatris has actually already the Viagra ODF in Canada and promoted it as being ‘thin and discreet’ which may be more effective for lots of customers.

The distinct tablets – which can trigger embarrassment for some clients – has been reinvented and a new dissolvable type may be readily available to Brits in the next five years. Stock image

‘Tablets are not constantly tolerable to patients and also sometimes the size of tablets may put patients off having them,’ Thorrun Govind, pharmacist and health specialist, told The Telegraph.

She added: ‘Some guys might still be finding the principle of having Viagr humiliating, however I would hope that guys’s health and discussions about sexual health have actually moved on since Viagra was first formulated.’

Ms Govind thinks this new style is a ‘positive action forward’.

The new dissolvable medication is believed to most likely come to the UK imminently.

Rebecca Anderson-Smith, partner and chartered trade mark lawyer at Mewburn Ellis, informed the paper that the hallmark application is a ‘excellent sign’ it will be offered within the next five years.

She described trade mark registrations can be cancelled if they are not utilized for a continuous period of 5 years or more after registration. As a result, it appears Viatris intends to launch the product within the next couple of years.

However, approving a hallmark would not ensure the ODF could be offered and it would have to be approved by the Medicines & Healthcare items Regulatory Agency initially.

It’s expected to cost the like the tablet version and to be readily available in the very same doses.

A total of 4.57 million prescriptions for sildenafil, more frequently known by the brand Viagra, and other kinds of impotency drugs offered under the brand Cialis and Levitra, were dispensed by the health service in 2023

This follows dodgy Viagra was discovered to be Britain’s biggest fake drug after more than ₤ 6.2 million of phony blue tablet were taken by UK regulators in 2023.

More products of the erectile dysfunction drug were found than knock-off variations of painkillers like morphine.

Health officials said online retailers flouting guidelines lagged the fake supplies with a lot of being imported from countries like India without a proper licence.

Data, from UK regulator The Medicines and Healthcare items Regulatory Agency (MHRA), show 2.6 million dosages of sildenafil, the generic name for the medication best understood as Viagra, were seized in 2015.

Another half-million dosages of tadalafil, another erectile dysfunction drug offered under the brand name Cialis worth ₤ 1.2 million were also taken.

While all medications carry potential adverse effects drugs from undependable sources might either not work or carry extra components or contaminants like heavy metals or other drugs that might be harmful.