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6 Brilliant Recruitment Marketing Campaigns

Candidates wish to feel connected to your brand name and sense that companies comprehend them as individuals. So how can companies stand out from the crowd? Employers need to be proactive in their approach to bring in prospects, and recruitment marketing is the service

Recruitment marketing is a relatively new way to draw in prospects, referall.us both passive and active, to your business. It involves adopting the same principals and strategies utilized by marketing to draw in candidates and increase brand awareness. Some examples of marketing practises now being used by HR groups consist of: list building, SEO, guerrilla marketing, social advertising, personalised candidate journey and content creation.

According to SHRM, companies that incorporate recruitment marketing into their hiring method can produce three times more candidate leads than those who don’t – leading a 100% higher close rate on candidates. Additionally, recent research by Allegis discovered that running a recruitment marketing campaign can conserve companies approximately 40% on overall talent costs. On top of these savings, recruitment marketing boosts company brand and attracts an estimated 50% more competent candidates.

It’s exceptional to see how a deep understanding of your prospects can result in campaigns that motivate them to do something about it. We have actually put together a list of six of our preferred imaginative recruitment projects that you can take inspiration from for your next recruitment marketing project. These campaigns pushed the limits of traditional task ads, and for numerous, the application processes went viral.

Examples of recruitment marketing projects

Ogilvy: The World’s Greatest Salesperson

To engage and employ the most knowledgeable salespeople in the company, Ogilvy, one of the worlds most popular ad agency, ran a creative recruitment project to find ‘The World’s Greatest Salesperson’.

Ogilvy leveraged targeted social networks advertising in mix with their YouTube channel. Here they invited the potential candidates to film themselves selling a brick. The reward? A 3 month paid internship with Ogilvy and the opportunity to pitch at the Cannes Lions International Advertising Festival.

A great advantage to employers is the ease at which recruitment marketing contests can be shared online and reach hundreds to countless people.Contests are a basic method of recruitment marketing campaigns.

They are an excellent method to draw in enthusiastic candidates along with functioning as a preliminary screening test. Companies might ask candidates to resolve puzzles, write lines of code or make a video.

GOOGLE: The Puzzling Billboard

Continuing the competitive technique to recruitment marketing is Google’s 2004 puzzling billboard. This marketing campaign was a fantastic success for Google and earned full marks online within mathematical and engineering forums – even before Google was referred to as the brains behind the operation.

The billboard, put in Silicon Valley, presented an intricate mathematical equation to passers-by and challenged those who believed they were wise enough to fix it. Once solved, the equation revealed a website URL (www.7427466391.com) that the solver must check out.

Those smart adequate to resolve the signboard puzzle were given one final puzzle as soon as on the site.

Successful prospects received the message:
“Nice work. Well done. Mazel tov. You’ve made it to Google Labs, and we’re grateful you’re here. Something we learned while constructing Google is that it’s much easier to find what you’re looking for if it comes searching for you. What we’re trying to find are the best engineers in the world. And here you are.”

The billboard was an appealing way to attract some of the most intelligent minds to Google. Google organized this prospect pool into passionate ‘problem solvers’ – a highly well-regarded ability at google.

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IKEA: Assemble Your Future

Upon opening a new shop in Australia, IKEA had the job of hiring 100 employees. To fill this high number of positions, they needed to think big. IKEA’s outside package thinking caused a fantastic “inside the box” solution.

IKEA chose to target those who they understood already loved IKEA by putting ‘profession directions’ inside package of IKEA products for customers to discover upon opening their item. The directions mirrored their popular assembly directions, instructing consumers on how to “assemble your future”.

The project was a huge success, and consumers adored it. Countless customers used, and IKEA employed 280

staff members who admired the IKEA brand name. The factor for the success of the campaign was not simply down to its creativity however likewise due to the fact that it spoke to IKEA’s existing brand name ambassadors, their consumers. Many recruitment messages can get lost in the sound online and in-store. The delivery of this recruitment campaign successfully gotten in touch with candidates in a customised method, in their own homes just as they’re focused on assembling their new furniture.

Volkswagen: A Surprise Message

When Volkswagen needed to hire talented mechanics, they carefully considered where this target audience hung out so that they might interact their recruitment message efficiently.

Volkswagen selected an apparent but unusual positioning, the undercarriage of cars in requirement of repair. Volkswagen intentionally distributed malfunctioning automobiles with the message concealed below to service centres across Germany in anticipation of attracting skilled workers.

Volkswagens campaign was a great success, and they employed various knowledgeable mechanics while authenticating themselves as an ingenious and fun brand name.

McKinsey & Company: The Eraser Pencil

McKinsey and Company were wanting to attract ambitious trainees to their company. They reached trainees by going to the one place guaranteed to have students around, campuses at several Swiss universities.

McKinsey delivered pencils with comically elongated erasers. Printed on the side of the pencil was a message that read “We’re trying to find students who aren’t satisfied with just any service. www.McKinsey.ch.”

The project’s objective was to pre-filter applicants by drawing in those that aren’t pleased with simply any service and are curious innovators. The pencil twisted the guidelines of advertising, and it’s basic message resonated with numerous, resulting in premium graduate works with at McKinsey.

Just like this pencil, recruitment marketing campaigns do not need to be costly, and business can say a lot in just a simple declaration.

Marriott: A Personalised Careers Page

Marriott is an exceptional example of companies doing recruitment marketing the ideal method. Their careers page has 1.2 million likes, and they publish content two times a day – often more. They share material that possible staff members can connect to and feel motivated by, such as individual employees accomplishments, days in the life of a worker and basic daily updates from across the Marriott network.

Marriott desires to communicate a sense of personalisation with their careers page so that possible employees can construct a genuine connection with the brand name. They attain this by allowing called staff members to address any questions on the careers page from the company profile. Marriot also provides a chat service to those wanting to discover more about life at the company and suggestions on how they can effectively apply for a position.

Marriotts method shows you don’t require extraordinary out of the box believing to link with candidates. There are a myriad of ways your organization can approach your recruitment project. Marriott’s strategy is easy, and any company can replicate this method and achieve the very same success. Have a designated location where you on life at your business and most importantly, listen to possible candidates and respond to their concerns quickly and efficiently.

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Step 1: An excellent recruitment marketing Campaign. Step 2? Occupop!

We can help you evaluate candidates, sort CVs and even schedule interviews, all-in-one centralised recruitment platform. This will ensure that your prospects have the best experience possible and you have time to concentrate on what matters, your individuals. Learn more about us here.